Directed for Brooks England, Give It Time is a 3 x part episodic campaign showing the iconic B17 Utmost saddle (most stolen seat in UK) through the lens of “slow travel.” The bromantic series follows Taylor and Petor as they ramble across the English countryside in an oil-splurtin’ Daimler that is actually falling apart. Capturing the unscripted moments along the way; cold pints, car boot weirdness, breakdowns, in car musings and local eccentricities... the narrative leans into their slow, ponderous pace of travel as a metaphor for unrushed craftsmanship and longevity. A fun brief and quirky project.
Brookes Utmost
Client: Selle Royal
Director: Fraser Byrne
DP: Santi Burin De Roziers
Super8: Fraser Byrne
Edit: Form Post
