Paying homage to our roots with Dig Magazine. 

“DIG Alumni  looks at four creatives whose lives were shaped by being involved at varying levels within the BMX community. BMX not only inspired them artistically, it provided them with a worldview that encouraged risk, made them open to opportunity, and gave them the tools to come up with creative solutions to the problems life threw at them.

From breaking bikes to building frames, to taking a ‘go for it’ approach to freehand drawing permanent ink on peoples’ skin; from surviving street violence to a career in street photography, and taking the lessons learned in the shoestring budget world of DIY BMX publishing to direct the creative campaigns of era-defining brands; Your bike can take you to the streets, the park, the trails. Where else is it going to take you?”

Inspired by BMX           
Client: Dig Magazine  
Director: Fraser Byrne
Producer: Will Smyth
Editor: Joey Spinoza